How to Politely Cut Off a Buyer Who Isn’t Serious

This article shows you how to spot a non-serious buyer early, how to cut them off politely, and how to protect your time and deals without burning bridges.

Blogs

Jun 16, 2024

They asked for details, comps, photos, rent rolls, and rehab estimates.

You sent it all. And then they went quiet. Or they sent more questions. Or they replied with:

“I’ll get back to you soon.” “Still thinking.” “Waiting on my partner.”

And now you’re stuck wondering:

Are they still in play? Should I keep answering? What if I cut them off too early?

Here’s the truth: not every buyer deserves your time, especially if they’re unqualified, indecisive, or just window shopping.

This article shows you how to spot a non-serious buyer early, how to cut them off politely, and how to protect your time and deals without burning bridges.

Why It’s Hard to Let Go of a Maybe

Most dispo problems come down to one word: hope.

You keep answering messages, giving more info, and waiting for a response, because maybe this buyer will come through.

But “maybe” is not a closing strategy.

The longer you chase a weak buyer, the more likely you are to:

  • Miss a real one

  • Burn the seller’s timeline

  • Lose leverage

  • Drain your own energy

That’s why it’s better to filter fast and follow up clean, especially in retail dispo, novation deals, or time-sensitive assignments.

The Cost of Keeping the Wrong Buyers Around

Buyers who aren’t serious slow everything down. Here’s how they hurt your deals:

1. They Waste Your Time

You spend hours answering questions, resending links, “checking with title,” and accommodating their process, only to find out they were never qualified or never intended to move fast.

2. They Block Real Buyers

If a tire kicker is in the way, a serious buyer might think the deal is already locked. Or worse, you give the first buyer right of first refusal… and they just sit on it.

3. They Undermine Your Position with the Seller

The longer you tell your seller “we’re close,” the harder it is to explain why you’re restarting. You lose credibility, and momentum.

How to Spot a Non-Serious Buyer (Early)

Here’s what unserious buyers usually do:

They ask a ton of questions before making an offer

They want:

  • Repair estimates

  • After-repair value breakdowns

  • Rent data

  • Comp reports

  • Seller motivation

  • Neighborhood trends

But they won’t tell you:

  • If they’ve closed a deal before

  • What price range they’re targeting

  • When they can close

  • How they’re funding the deal

Serious buyers ask focused questions after showing real interest. Window shoppers ask questions so they can feel like they’re taking action without committing.

They’re vague about funding

If a buyer says:

  • “I’ve got access to funding.”

  • “Working with a partner.”

  • “Cash or hard money, depending on the deal.”

  • “Still finalizing financing.”

That’s a red flag.

Serious buyers will say:

  • “Cash in hand.”

  • “Using XYZ private lender, 10-day close.”

  • “$80K liquid, looking to leverage DSCR at 75% LTV.”

They know how their money works. If they can’t explain it in 20 seconds, they’re probably not ready.

They keep delaying a decision

If they say:

  • “Let me think about it.”

  • “Still reviewing.”

  • “I’ll get back to you.”

  • “Need to run it by someone.”

Once? Fine.

Twice? Caution.

Three times? Cut the cord.

The longer they stall, the more likely they’re just scared, or not actually interested.

How to Cut Them Off Without Sounding Rude

You don’t need to ghost them. And you don’t need to be a jerk.
You just need a simple system for closing the loop with calm confidence.

1. Give Them a Clean Check-In

Before cutting someone off, give them one clear, no-pressure chance to move forward.

Example:

“Hey [Name], just checking in before we move forward with other interested buyers. Are you still seriously considering this deal, or should I close your file out?”

That message does three things:

  • Gives them a chance to speak up

  • Signals you’re not waiting forever

  • Creates urgency without pressure

If they’re serious, they’ll respond. If they’re not, you won’t hear back. Either way, you’re free.

2. Offer a Gentle Out

If they’re quiet or still indecisive, give them permission to exit.

Example:

“Totally okay if this isn’t the right time or the right deal. Just let me know if you want me to keep you in the loop or circle back on future opportunities.”

This preserves the relationship without keeping them in the pipeline.

They feel respected, not dismissed. You feel relieved, not burned.

3. Remove Them from Priority Position

If you told them they had first shot, or early access, or any sort of “priority”, take it away politely.

Example:

“Since I haven’t gotten a clear yes, I’m going to open this back up to my full list. If you’re still interested, happy to keep the conversation going, but can’t guarantee it’ll still be available.”

This resets expectations.

They’re no longer holding you up. And if they are serious, this usually shakes loose a real answer.

4. Close Their File Without Drama

If it’s clear they’re not moving forward, don’t chase. Don’t guilt. Just close the file.

Example:

“I’m going to go ahead and close the loop on this one. Appreciate your time either way, and feel free to reach out if something changes.”

This leaves the door open without staying stuck in it.

How to Say No Without Saying “You’re Not Serious”

Even if you’re right about their lack of commitment, don’t say it out loud. Why?

Because people don’t like being told they’re flaky. It triggers defensiveness, not clarity.

Instead of:

  • “You’re wasting my time.”

  • “You’re not serious.”

  • “You’re just shopping around.”

Say:

  • “Sounds like the timing might not be right.”

  • “Let me know if anything changes on your end.”

  • “If you revisit this down the line, I’m happy to reconnect.”

Always exit on higher ground. It makes it easier to re-engage later if they become serious.

What to Do With Buyers You’ve Already Cut Off

Don’t delete their contact. Just move them into a low-effort nurture.

  • Tag them “cold buyer” in your CRM

  • Set a light-touch follow-up reminder every 60–90 days

  • Only reach out with truly standout deals or updates

You never know when a buyer goes from “not serious” to “ready to spend”, especially if they were polite and professional, just not ready.

But don’t give them your best opportunities until they’ve earned it.

Every Buyer Isn’t a Fit, and That’s a Good Thing

Chasing maybe-buyers doesn’t just kill your time. It kills your momentum.

You only need a few qualified, decisive, ready buyers to move inventory consistently.

So don’t feel bad for cutting people off.

Feel smart.

Because when you free up time, energy, and mental space from the tire-kickers, you make more room for the people who say:

“I’m ready. Let’s go.”

And those are the buyers who close.

Written By:

Austin Beveridge

Chief Operating Officer

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Join Thousands Of Satisfied Operators

Discover why top teams rely on Goliath to find motivated sellers. Get everything you need to prospect, nurture, and close more deals.

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Live Users

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%

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