Sellers don’t want a pitch. They want a person.

And in today’s market, where nearly every motivated seller has already been contacted by five other buyers, the way you say something matters as much as what you say.

You can have the best offer in town, but if your delivery feels robotic, rushed, or overly rehearsed, you’ll lose trust before you even get to the number.

This article breaks down real-world script examples that feel human, build connection, and still convert, without sounding hype-y, pushy, or fake.

The Problem With Overused Sales Language

You’ve heard it before (and sellers have too):

• “We buy houses cash!”

• “No fees, no commissions, no hassle!”

• “We’re here to make you a win-win offer today!”
  
  
  

These lines are saturated, overused, and trigger skepticism.

Why sellers tune it out:

• It sounds like everyone else

• It doesn’t feel tailored to them

• It sounds too good to be true

What sellers want instead:

• Calm, clear communication

• Honest breakdowns of options

• A real conversation, not a script
  
  
  

Let’s look at the scripts that work.

Opener Scripts That Build Instant Trust

Your goal in the first 30 seconds:

Make them feel safe and respected, not pitched to.

Instead of this:

“Hi, I’m a local investor and I buy houses cash. I’d love to talk to you about your property at 123 Oak Street.”

Say this:

“Hey [Name], I saw your property come up and just wanted to see if you’ve already got a plan in place for it, or if you’re still figuring things out.”

Why it works: It’s casual, low-pressure, and puts them in control.

Another option:

“Hey [Name], this might be random, but are you the one making the call on the house at 123 Oak? Just wanted to ask a quick question about it.”

Why it works: You’re asking permission to talk, not assuming you’ve earned their attention yet.

Discovery Scripts That Feel Like Conversations

When sellers open up, don’t steamroll into your pitch. Be curious, not clinical.

Ask:

“Would it be okay if I asked what’s got you thinking about selling?”

Follow up with:

“Totally get that. Has this been going on for a while, or did something shift recently?”

These questions feel natural. They show empathy. They sound like someone who cares, not someone reading off a sheet.

How to Explain Your Offer Without Getting Defensive

Let’s say the seller hears your number and hesitates. You don’t want to panic or overexplain. Instead, stay calm and show your reasoning like a professional.

Instead of this:

“Well, your property needs a lot of repairs and I’m taking on the risk.”

Say this:

“Totally fair to ask about the number. Mind if I walk you through how I came up with it?”

Then say:

“Here’s what I looked at, recent comps, the cost to fix it up, holding time, and a little buffer for the unknowns. That’s how I landed around [offer amount]. I want it to make sense to both of us.”

Why it works: You're being transparent and respectful, not trying to justify or defend.

How to Keep Momentum Without Being Pushy

Let’s say they say, “I need to think about it.”

Here’s where many investors ruin the trust they’ve built. They either disappear, or pressure the seller into a rushed decision.

Say this instead:

“Absolutely. This is a big decision, I’d want to sleep on it too. Would it help if I sent over a quick breakdown of the offer, so you’ve got something in writing to review?”

Then add:

“I’ll check in tomorrow just in case any questions come up. No pressure at all.”

This shows confidence, not neediness. You’re guiding, not chasing.

Soft Close Scripts That Actually Work

“Would it be crazy to just get the paperwork started and see how it feels?”

Light, casual, and lets them say yes without overcommitting.

“What would make you feel comfortable moving forward?”

Opens the door for objections without inviting confrontation.

“I don’t want to assume anything, how are you feeling about everything so far?”

Reveals hidden concerns and gives you a chance to reframe.

Follow-Up Scripts That Get Responses

The way you follow up matters. Most sellers won’t respond to “Just checking in” or “Any updates?”

Use this for ghosted leads:

“Hey [Name], not sure if this is still on your radar. Totally fine either way, just didn’t want to disappear if you still had questions.”

Or this:

“Happy to close the loop if you’ve moved in a different direction. If not, I’ve got some flexibility this week if you’d like to revisit anything.”

These messages feel respectful. They close open loops without pressure.

How to Sound Like a Person (Not a Pitch Deck)

Here’s how to check if your script feels human:

• Does it sound like something you’d say to a friend?

• Does it acknowledge their perspective or emotions?

• Does it avoid jargon, clichés, and overhyped promises?

• Does it invite a two-way conversation, not a one-sided pitch?

If you answered yes, you’re probably on the right track.

The Real Reason Scripts Work

Sellers don’t need a perfect script.
They need a person who:

• Talks like a human

• Knows what they’re doing

• Doesn’t pressure them

• Makes the path feel clear and doable
  
  
  

When you master that balance, natural tone + confident leadership, you’ll win deals that others lose.

Because in the end, your voice matters more than your number.