In real estate, flipping properties can be highly lucrative, but only if you find the right deals.

Many first-time flippers struggle to identify a good opportunity, especially when starting from scratch. This guide walks you through the full process, from zero leads to a signed contract, so you can consistently find profitable flips, even in competitive markets.

This is how seasoned investors build pipelines, dominate local markets, and create predictable profits.

Let’s dig in.

Step 1: Define Your Flip Criteria

Before you ever start searching for properties, you need a crystal-clear flip profile. This keeps you from wasting time analyzing deals that don’t fit your model.

Here’s what to define:

• Target ARV (After Repair Value) range

• Ideal neighborhoods or zip codes

• Property types (SFR, duplex, small multis, etc.)

• Minimum profit margin (after all costs)

• Max rehab budget

• Deal timeline (from purchase to sale)

• Buyer profile (who will eventually buy it?)

By narrowing your criteria, you’ll be able to filter faster and spot winners with confidence.

Step 2: Pick Your Lead Source(s)

You can’t find flips without lead flow.

So the next step is deciding where your deals will come from. For beginners, it’s best to start with 1–2 sources and get good at them.

Here are popular lead sources:

• Driving for dollars (DFD)

• PropStream or ListSource lists

• MLS (for certain markets)

• Facebook Marketplace / Craigslist

• Direct mail

• Networking with wholesalers

• Code violation and probate lists

• Zillow “for sale by owner”

The key is to pick one and get moving. Don’t get stuck trying to do them all at once.

Step 3: Build a Deal-Finding Routine

You need a repeatable daily or weekly process that feeds your pipeline.

A basic weekly flip-finding routine might look like this:

Monday
Drive 1 new neighborhood
Add 30 distressed homes to your DFD app
Pull MLS and Zillow listings for your zip codes

Tuesday
Call or text 20 DFD property owners
Analyze 5 properties from your MLS/Zillow leads

Wednesday
Check public auction lists for the next 30 days
Pull code violation or probate data

Thursday
Follow up with any leads from earlier in the week
Run comps and analyze the top 3 potential deals

Friday
Reach out to 5 wholesalers and ask what they have
Review the results from the week

Consistency beats complexity. The flippers with the best systems win.

Step 4: Learn to Read the Signs of Flip Potential

Once leads are coming in, your job is to quickly spot which ones are worth deeper analysis. You’re looking for key flip signals like:

• Outdated kitchens and bathrooms

• Deferred maintenance, but no major structural issues

• Listed well below renovated comps in the same area

• Motivated sellers with timeline pressure

• Vacant or inherited properties

• Long DOM (days on market) with declining price

• Agent remarks like “investor special” or “needs TLC”

Don’t fall in love with a house because it looks cool. Fall in love with the spread, the gap between the purchase price and the resale potential.

Step 5: Analyze the Deal Like a Pro

Once a property shows promise, run your numbers. Here’s what to calculate:

• Purchase price

• Rehab budget (cosmetic vs. major)

• ARV based on comps

• Holding costs (loan interest, insurance, taxes)

• Selling costs (agent commissions, closing costs)

• Buffer for surprises (10–15%)

Then apply your formula:

Profit = ARV – (Purchase + Rehab + Holding + Selling + Buffer)

If the profit is below your target margin, move on. Don’t rationalize thin deals.

Step 6: Make Contact with the Seller or Wholesaler

Now it’s time to reach out. This is where many flippers freeze. But you don’t need to be a master salesperson; you just need a plan.

If it’s a direct seller lead:

• Introduce yourself briefly

• Acknowledge the property

• Ask if they’re open to a cash offer

• Set an appointment (in-person or virtual)

If it’s a wholesaler:

• Ask for address, price, pictures, and access info

• Request comps or repair estimate (if they have it)

• Confirm assignment fee is included in the price

Speed matters here. The faster you get in touch, the less likely you are to lose the deal.

Step 7: Walk the Property and Confirm Scope

If the seller is open, schedule a walkthrough ASAP. Bring a basic repair checklist, flashlight, and camera.

Look out for:

• Foundation cracks or uneven floors

• Roof condition and age

• HVAC, electrical, and plumbing systems

• Kitchens and baths (condition, layout)

• Water damage, mold, or termites

• Access issues (easements, shared driveways)

Snap 30–50 photos to review later or share with your contractor.

Step 8: Firm Up Your Rehab Budget

Even a ballpark repair number needs logic behind it. Work with a contractor or use past rehab templates to estimate costs accurately.

Example breakdown:

• Roof replacement – $8,000

• Kitchen remodel – $12,000

• 2 bathroom remodels – $9,000

• Paint interior/exterior – $6,000

• New flooring throughout – $7,000

• Misc. (demo, yard, permits, etc.) – $5,000

Total: $47,000

Add 10–15% for surprise issues.

Step 9: Recheck Your Numbers

Now that you have real figures, re-run the deal analysis.

If your profit margin still holds after updated rehab and buffers, move forward.

If not, you can either:

• Try to negotiate the purchase price

• Change your exit strategy (e.g., rental

• Walk away and move on

Most flippers lose money by forcing a bad deal to work. Don’t fall into that trap.

Step 10: Make the Offer

Keep your offer simple and direct.

If working with a wholesaler:

• Just confirm your interest

• Ask for the assignment agreement

If direct to seller:

• Use a short, one-page contract

• Keep contingencies clear (inspection, financing if any)

• Include EMD amount (earnest money deposit)

• Set a realistic but fast closing timeline

Always send the offer via email and text it as a follow-up. Some sellers don’t check their email often.

Step 11: Lock the Deal, Start the Clock

Once the contract is signed:

• Submit to title/escrow

• Line up your funding (HML or private money)

• Schedule your contractor for a final scope walk

• Get permits started if needed

• Create your flip timeline

From this point on, execution is what determines your margin. But it all started with finding the right deal.

Bonus Tips: Avoiding Common Pitfalls

Here are the top 5 mistakes new flippers make when trying to find deals:

Wasting time analyzing properties that don’t fit their criteria

• Underestimating repair costs from photos alone

• Chasing on-market deals with no spread left

• Falling in love with houses instead of numbers

• Not following up fast enough with sellers or wholesalers

Stay disciplined, move fast, and trust your framework.

Repeatable Success Comes from Repeatable Systems

Finding a flip from scratch doesn’t mean starting with nothing. It means building a process so good, you can manufacture your next deal on demand.

Set your filters. Pick your sources. Stick to your numbers. Stay consistent.

Flipping isn’t magic; it’s a method. Now you’ve got yours.