You film the property. You upload a clean video. You send it out… and half your buyers ignore it.

Meanwhile, the other half asks:

“Do you have a walk-through video?”

Welcome to the split personality of your buyer list.

In today’s market, video walkthroughs can build trust, speed up decisions, and reduce ghosting, but only for the right type of buyer.

In this article, we’ll break down:

• Why some buyers absolutely want videos

• Why others don’t care (or actively avoid them)

• How to tell who’s who

• And how to build your dispo flow accordingly

The Case for Video: Why Some Buyers Need to “See It”

Let’s start with the crowd that wants the video, and won’t move forward without one.

These buyers want a clear sense of what they’re buying before making any offers. Photos aren’t enough. Specs and ARV don’t close the loop.

They want a feel for the property. That’s where video wins.

1. Out-of-State or Remote Buyers

If they can’t walk the property themselves, video is often the next best thing.

They use it to:

• Verify condition

• Visualize flow and layout

• Spot potential red flags

• Feel confident wiring money

For them, a walkthrough builds trust and speed.

They’re not always being picky. They just don’t want to get burned.

2. Newer or Retail-Oriented Buyers

Retail buyers (or hybrid investor/agents) tend to rely more on visuals. They’re used to:

• Virtual showings

• Zillow videos

• Staged walkthroughs

If they’re newer to flipping, they may also lack the experience to “see past” cosmetic issues. Video helps them interpret what photos can’t show, like floor slant, noise levels, ceiling height, or flow from room to room.

3. Buyers with Specific Rehab Goals

Some flippers specialize in full guts. Others hate full guts.

A walkthrough video helps them quickly assess:

• Is the damage cosmetic or structural?

• Can I save the kitchen?

• What’s the layout really like?

• Is there anything funky that’ll kill resale?

Video lets them qualify faster, and filter themselves out if it’s not a fit.

The Case Against Video: Why Some Buyers Don’t Care

Now let’s talk about the other group, the buyers who ignore your video, skim your Dropbox, and just ask for numbers.

They’re not being lazy. They just value different data.

1. Experienced, Local Buyers

They’ve seen a thousand properties. They know:

• What a 1950s rental in this zip code probably looks like

• How to guess repair costs within a $5K margin

• That photos and videos often misrepresent reality anyway

They prefer to walk it themselves, get a feel, and move fast. The video doesn’t add value, it adds steps.

2. Volume Flippers and Hedge Funds

These buyers don’t analyze properties the same way.

They want:

• ZIP-level deal flow

• Predictable margins

• Clean title

• Fast access

They’re often buying based on spreadsheet logic. Your video? Nice touch, but not a decision-maker.

In fact, it might slow down their process if they have to pass it around or wait to review it.

3. Assigners, Wholesalers, or Daisy Chainers

Some buyers aren’t planning to flip the property at all. They’re trying to:

• Reassign it

• Pair it with one of their buyers

• Test market interest

A video makes your job easier, but doesn’t always help them, unless they’re building their own marketing package.

How to Know Which Buyer Wants What

You don’t need to guess. Buyers tell you what they value by what they ask for first.

Here’s what to listen for:

Buyers Who Want Video Say:

• “Do you have a walkthrough?”

• “Can you send me a video?”

• “I’m out of state, need something visual.”

• “Can I get a sense of the layout?”

• “Is there a video of the exterior or street?”

These buyers will often wait until they get the video to move forward.

Buyers Who Don’t Care Say:

• “What’s the lowest you’ll take?”

• “When’s the walk-through?”

• “What’s your inspection access policy?”

• “Just send me the lockbox code”

• “Can I assign it?”

These buyers are looking for control, speed, or margin, not visuals.

How to Adjust Your Dispo Flow Without Wasting Time

If you film every property and half your buyers ignore it, you’re wasting effort. But if you skip video entirely, you lose deals from remote buyers.

Here’s how to build a dispo process that works for both types:

1. Record a Basic Walkthrough by Default

Use your phone. Keep it simple:

• Walk the whole property in one shot

• Narrate key details (“here’s the water heater,” “roof looks 5–7 years old”)

• Show the street and neighboring homes

• Upload to Google Drive or Dropbox

• Title it clearly: [Property Address] – Walkthrough Video – Aug 2025

Don’t stress about editing. Just focus on clarity and flow.

2. Don’t Lead With the Video for Every Buyer

Instead of blasting video links to everyone:

• Send photos and the deal sheet first

• Include a note: “Walkthrough video available on request.”

• When a buyer shows interest, send the video if it fits their style

This saves your best material for engaged buyers and lets you personalize the pitch.

3. Use Video Strategically to Close

When a buyer is close but hesitant:

• “Want me to send a quick video of the basement?”

• “I can walk you through the layout real quick on video if that helps.”

• “Some buyers had concerns about the roof. I filmed a close-up so you can judge for yourself.”

Video becomes a trust tool, not just marketing fluff.

4. Track What Your Top Buyers Actually Use

If your 3 best buyers never watch the videos, that’s a signal.
If your top-paying buyer always asks for one, that’s a signal too.

Create a simple CRM tag or note:

• “Wants video”

• “Skips video”

• “Prefers live walkthrough”

• “Assigns to someone else”

This helps you stop guessing and start targeting your efforts.

Advanced Move: Personalized Walkthroughs

Want to stand out?

Record a buyer-specific walkthrough.

For example:

“Hey Brian, I know you’re focused on keeping rehab under 20K, check out the cabinets and tile. I think this could be an easy lipstick flip.”

That takes 60 seconds… and dramatically increases close rates.

Give the Right Buyers the Right Tools

Don’t let video become just another thing on your checklist.

Some buyers genuinely need it. Others don’t want it.

The key is knowing who you’re talking to, and using the video to solve their specific friction.

So:

• Record by default

• Send by request

• Personalize when it counts

• Track who actually watches

Because when the right buyer sees the right property the right way… they move fast.