Every experienced agent has been there. The seller who seems interested. They ask for a CMA. They want to “hear your thoughts.” Maybe they even talk about timing.

But then… nothing. No decision. No movement. Just endless “we’re still thinking” energy.

Welcome to the world of the unmotivated seller, or more accurately, the seller who’s just fishing. They’re not ready to list. They’re testing the waters. Maybe they’re bored, maybe they’re curious, or maybe they want to argue about price.

Your job? Learn to spot the difference, fast, so you can focus your time on conversations that actually go somewhere.

This guide will help you do exactly that.

The High Cost of Guessing Wrong

Before we dive into tactics, let’s make something clear: spending time on unmotivated sellers is expensive.

It costs you:

• Time you could’ve spent with real prospects

• Energy wasted on unnecessary follow-ups

• Confidence, especially if you keep hearing “not yet” or “we’ll let you know”

• Pipeline clarity, because you can’t measure progress with ghost leads

Not all interest is intent, and not all conversations are worth continuing.

The best agents aren’t just charismatic, they’re sharp filters. They know who’s real and who’s just browsing.

Red Flag #1: They Talk About Price Before They Talk About Problems

One of the clearest signs of a fishing seller is a quick shift into pricing without discussing motivation.

You say, “What’s prompting the sale?”

They say, “Well, we’ve had a few people tell us it could go for X.”

That’s a problem.

Truly motivated sellers lead with pain, timing, or life events. Not price.

Here’s what a motivated seller sounds like:

• “We’re moving out of state for work.”

• “My mom passed, and we need to sell her place.”

• “I can’t keep up with the payments.”

• “We’re splitting up, and it needs to be sold.”

And here’s what a fishing seller sounds like:

• “We just want to see what we could get.”

• “A neighbor sold for $675,000 and ours is nicer.”

• “We’d sell if we got a crazy number.”

Price-focused sellers aren’t ready to act. They’re running a private appraisal experiment, with you as the free consultant.

Red Flag #2: No Urgency, No Deadline, No Decision Maker

Ask these three questions on every call or appointment:

1. What’s your ideal timeline to sell?

2. Is there anything that would make that timeline urgent?

3. Is there anyone else involved in the decision?

If they can’t, or won’t, answer clearly, that’s a red flag.

A motivated seller has a clock ticking. A fishing seller has all the time in the world.

You want specifics:

• “We’re listing next month before school starts.”

• “If we don’t sell by December, we’ll rent it out.”

• “My brother and I both have to agree.”

Vague replies like “We’re just exploring,” “No rush,” or “Maybe in the spring” are usually stall tactics or signs of hesitation.

Red Flag #3: They Avoid Commitment, Even in Small Ways

Motivated sellers move forward, even if slowly. Fishing sellers stall at every step.

Pay attention to how they handle basic requests:

• Won’t send photos

• Won’t confirm a follow-up call

• Cancel appointments last-minute (without rescheduling)

• Avoid giving key details (HOA info, mortgage balance, etc.)

This isn't about being demanding, it's about progress. If someone won’t take 5 minutes to send you interior photos, they’re probably not ready to have a serious conversation about selling a home.

A small “yes” is a sign of commitment. A pile of soft “maybes” is a sign of wasting your time.

Green Flags: Signs You’re Talking to a Real Seller

Let’s flip the script. Here are markers that a seller is truly motivated:

• Clear reason for selling tied to life, finances, or logistics

• Defined timeframe or sense of urgency

• Willingness to provide info about the home, documents, or situation

• Openness to realistic pricing based on the market

• Initiates follow-up or keeps communication moving

• Talks about the outcome (“We want this done by X”)

Pro tip: if they’re emotionally or logistically already halfway out the door, that’s a strong sign of motivation. They’re thinking forward, not backwards.

How to Test for Real Motivation Without Pushing Too Hard

Sometimes, it’s not obvious. That’s okay. Your job isn’t to interrogate; it’s to guide the conversation in a way that surfaces clarity.

Here are a few low-pressure ways to do that:

“What’s prompting the move now?”

This is neutral, open-ended, and gives them space to explain.

“If everything goes your way, when would you be handing off the keys?”

Helps reveal urgency and timeline, without sounding salesy.

“Have you looked into what similar homes are actually closing for recently?”

This tests if they’re grounded in reality or dreaming on Zillow.

“What would happen if the home doesn’t sell this year?”

Reveals the stakes, or lack thereof.

If they have answers to these, keep going. If they dodge all of them? You’ve got a browser, not a buyer.

The Psychology Behind “Fishing” Sellers

Not all unmotivated sellers are wasting your time on purpose. Some are stuck. Some are scared. Some are dealing with pressure behind the scenes.

Common hidden causes of non-action:

• Fear of losing money in a down market

• Family disagreement about whether to sell

• Emotional attachment (especially in inherited homes)

• Overwhelm with the selling process

• Testing agents to see who gives them the highest number

Understanding this helps you stay professional, not bitter.

Fishing isn’t always manipulation. Sometimes, it’s indecision.

Your job isn’t to fix their lives, it’s to assess whether they’re ready. Then decide whether to keep them in nurture mode or move on.

What to Say to Sellers Who Aren’t Ready

Don’t ghost them, and don’t chase them either. Leave the door open with grace.

Here’s a solid closing script:

“Totally understand this might not be the right time. I’ll check in again down the road in case anything changes. In the meantime, if anything comes up or you just want to talk options, I’m happy to help, no pressure.”

This positions you as a trusted advisor, not a pushy salesperson. And when they are ready, you’ll be the first call they make.

How to Structure Your Follow-Up (Without Getting Stuck in Limbo)

Not every fishing seller should be deleted from your CRM. Some just need to be put on the right track.

Use this simple follow-up system:

• “Hot leads” (clear motivation, short timeline): Follow up weekly or as needed

• “Warm leads” (some signs of motivation, longer timeline): Monthly check-in + market update

• “Cold leads” (vague, no urgency, price-dreaming): Quarterly check-in with soft CTA

• “Dead leads” (won’t respond, unrealistic expectations): Add to annual re-engagement list

Create templates that are easy to tweak. Think:

• “Just checking in, has anything changed on your end?”

• “Saw a similar home in your neighborhood sold for X. Thought you might be curious.”

• “Still here if you have questions, no pressure at all.”

Consistency is the secret to staying top-of-mind without being annoying.

The Bottom Line

Every seller sounds motivated at first. But it’s your job to separate curiosity from commitment.

To recap:

• Look for life-driven urgency, not just price chatter

• Pay attention to actions, not just words

• Use questions that invite truth, not pressure

• Follow up like a pro, not a pest

And above all, remember this:

The most successful agents aren’t the ones who chase every lead. They’re the ones who know which ones to walk away from.

Spend more time with the real sellers. Let the fishers fish. Your business, and your sanity, will thank you.