Here’s the truth most new investors miss: the average motivated seller doesn’t convert on the first call.

In fact, more than 60% of deals come from follow-up, not from first contact.

That means if your entire acquisition strategy is built around “one call closes,” you’re leaving serious money on the table.

The good news? You don’t need a massive team or complex CRM to follow up like a pro.

You just need:

• The right message at the right time

• A follow-up cadence that matches seller psychology

• A system that keeps you consistent

This guide gives you a proven, 30-day sequence you can use to follow up with motivated sellers, without being annoying, spammy, or pushy.

The 3 Rules of Effective Seller Follow-Up

Before we break down the timeline, let’s get clear on what actually works:

1. Consistency beats charisma

You don’t have to be a slick closer. You just have to show up when other buyers stop following up.

2. Timing > technique

A seller who says “no” on Day 1 might say “yes” on Day 17, because their pain changed.

3. Multichannel wins

Don’t just rely on calls. Use a mix of:

• Texts

• Ringless voicemails

• Emails

• Social DMs (if you’re connected)

The more channels you show up on, the more trust you build, and the less you sound like a random investor.

Day 1: First Contact + Framing the Relationship

Once a seller responds to your outreach or fills out a form, you should:

• Call immediately

• If no answer, drop a voicemail AND a text

• Send a follow-up email if you have one on file

What to say:

“Hey [Name], just wanted to connect real quick about the property. If it makes sense to chat today, I’m available now or after 5.”

In Goliath, this step can be triggered automatically using the New Lead workflow, with built-in text and voicemail templates.

Day 2: Reinforce the Value

Send a follow-up text or email that reminds them of what they get by working with you.

“If you're looking to sell with less hassle, I can take a look and give you options. We close fast, no showings, no repairs. Let me know if you'd like to talk.”

This isn’t about pressuring, it’s about making them feel like they’d benefit just by hopping on a call.

Day 3: First Soft Ping (Low-Pressure Reminder)

Use a short, casual text:

“Hey [Name], just wanted to circle back. Still open to chatting about the house?”

Sellers get distracted. This soft ping keeps you top of mind without being annoying.

Day 5: Curiosity Nudge (Ringless Voicemail + Text)

“I didn’t want to bug you, but I’m still looking at properties in your area and thought of yours again. No pressure, just wanted to check if the timing’s better now.”

The combo of voicemail and text adds weight without making it sound like a hard pitch.

Day 7: Send a Personalized Property Insight

Use your notes or public info to send something useful:

“Hey, saw that [street name] just sold nearby. Curious if that changed your thoughts on selling?”

Now you’re offering insight, not just checking in.

This helps position you as a market-aware advisor, not just a deal-hunter.

Day 9: The First “Open Door” Message

Let them know the offer still stands, no hard sell.

“Totally understand if now’s not the right time. Just wanted you to know I’m still here if you want to revisit. The door’s always open.”

This builds long-term trust and keeps the lead warm.

Day 11: First Follow-Up Call (Round 2)

Call again. If no answer, drop a voicemail.

“Hey [Name], just following up like I promised. If it makes sense to connect this week, I’ll make time. Hope all’s well.”

Consistency signals professionalism.

If you’re using Goliath, auto-reminders ensure you don’t forget or skip a lead.

Day 14: Test for Objection (Short Text)

“Is it a timing thing, or just not interested at the moment? Either way’s fine, just want to make sure I’m reaching out the right way.”

This gives them an easy way to opt in or out, and often unlocks the real objection.

Day 17: Social Proof Message (Optional)

If you’ve helped other sellers in their zip code (or a similar situation), send this:

“Just helped a seller in [city] close in 9 days, no showings, no repairs. If that’s something you’d ever want, I’d be happy to help.”

If not, skip this step and move to the next touchpoint.

Day 20: Check-in and Offer Recap

Now it’s time to reintroduce the offer, casually.

“If it helps, I can still do [$X] and handle everything. No fees, no clean-out. Totally your call, I just wanted to make sure I left the door open.”

Be specific, but low pressure.

Day 23: Weekend Text (Test Tone Shift)

Try something more human:

“Not sure if this weekend’s a better time to talk, but I’ll be around. Let me know if you want me to run numbers again.”

Weekends often get higher response rates, especially if your texts don’t feel “salesy.”

Day 25: Soft Pass (If No Response Yet)

Use a version of the “soft pass” to keep the relationship intact without sounding needy.

“Totally understand if now’s not the right time. I’ll close your file for now, but I’m just a message away if things change.”

Many sellers come back after this, especially if they weren’t sure you were legit until now.

Day 28: Reengagement Call + Final Ping

Make one last outbound call with a text follow-up:

“Just wanted to touch base before I move on from this file. Happy to help anytime, just let me know.”

This final ping gives you closure, while keeping the lead warm for later.

Day 30: Schedule a Drip or Archive with a Tag

If no response, mark the lead as:

• Cold drip (light touches monthly)

• Follow up in 60 days

• Archive with reason (price objection, timing, ghosted, etc.)

Inside Goliath, you can assign the next touchpoint automatically, so nothing falls through the cracks.

Common Mistakes in Follow-Up And How to Avoid Them

Over-texting without value

Don’t just say “checking in” five times. Bring something new each time, even a small insight or reference.

Giving up too soon

Most reps quit after 3–4 attempts. Deals often close after 8–12 touches.

Using aggressive or robotic language

Avoid things like “Final notice” or “Last chance” unless you’ve built rapport first. Keep it human.

Not segmenting by seller motivation

Don’t treat a tired landlord the same as a behind-on-payments pre-foreclosure lead. Adjust tone and timing to fit.

Build These Templates into Your Sequences

You can plug this exact sequence into Goliath using the Motivated Seller Follow-Up Template, or create your own using:

• Pre-loaded SMS scripts

• Ringless voicemail drops

• Call reminders

• Seller stage tags

• Drip campaign automation

With the right filters and automations, you can follow up at scale, without sounding like a bot.

Follow-Up Doesn’t Just Win Deals. It Builds a Brand.

In a noisy, competitive market, most investors chase, then disappear.

When you follow up consistently (without being obnoxious), you:

• Build trust

• Get callbacks after others gave up

• Close deals weeks after the first offer

Even better? You show up as a professional, not just another investor.

So the next time a seller ghosts your first offer, don’t take it personally.

Pull up your follow-up sequence. Stay visible. And let time and motivation do the heavy lifting.