Why Showing the Numbers Builds Trust and Closes More Deals

If your seller says, “That number’s too low,”

…chances are they’re reacting to price, not profit.

But once you show them a net sheet, and walk them line by line through what they’d actually walk away with, you change the game.

In this guide, we’ll show you:

• What a net sheet is (and isn’t)

• Why most sellers think they want a higher offer, but really want a higher net

• How to present a net sheet so it builds trust (not confusion)

• Why this one step can double your close rate, without changing your number

What Is a Net Sheet?

A net sheet is a simple breakdown of what the seller will walk away with after all costs are accounted for.

It shows:

• Your offer price

• Estimated closing costs

• Any unpaid taxes, liens, or mortgages

• And the final net proceeds to the seller
  
  
  
  
  
  
  
  
  
  
  

It’s not a contract.
It’s not a pitch.
It’s a clarity tool.

When done right, it lets sellers compare offers fairly, and helps you win the deal without raising your price.

Why Sellers React to Gross, Not Net (and Why That Hurts You)

Most sellers only hear the top-line number.

“This guy offered me $250K.”

What they don’t factor in:

• Agent commissions

• Repairs requested by the buyer

• Days on market

• Seller credits and concessions

• Holding costs (taxes, utilities, insurance)
  
  
  
  
  
  
  
  
  
  
  

So your $215K cash offer might net them more than the $250K listing they’re chasing.

But until you show them that on paper…
they’ll never believe it.

What a Strong Net Sheet Should Include

To earn trust and keep things simple, your net sheet should cover:

Use round numbers unless you’re in final stages.

Bonus tip: Include a “vs. listing” column if they’re actively comparing you to a retail agent offer.

How to Present the Net Sheet Without Sounding Like a Pitch

The goal here isn’t to pressure, it’s to provide clarity.

Here’s a script you can use:

“Just so you’re not having to guess, I put together a rough estimate of what you’d walk away with. Every situation’s a little different, but this should give you a clear picture.”

Then pause.

Let them look.

If they object, don’t defend, just ask:

“What were you hoping that number would be?”

Now you’re in a real conversation, one where they feel safe being honest.

Why Net Sheets Build Trust and Lower Defensiveness

A net sheet:

• Shows your math (you’re not pulling numbers out of thin air)

• Moves the conversation to facts, not emotions

• Builds confidence, especially for hesitant or overwhelmed sellers

• Makes it easier for them to explain the deal to family, partners, or attorneys
  
  
  
  
  
  
  
  
  
  
  

Instead of a mystery, your offer becomes a map.

That’s what sellers want, even if they don’t say it out loud.

How Goliath Helps You Create and Track Offers That Win

With Goliath, you can:

• Store templates for cash, creative, or listing comparisons

• Auto-fill seller info into net sheet estimates

• Track which version of your offer got the best response

• Add call notes tied to the seller’s specific objections

• Automate follow-up sequences based on net outcome targets
  
  
  
  
  
  
  
  
  
  
  

That means every seller sees a personalized breakdown, without you spending an hour building it manually.

Bonus: Use Net Sheets to Preempt the “I Need to Think About It” Stall

Most “I need to think about it” responses come from uncertainty.

The net sheet makes things tangible.
It lets them see the offer, not just hear it.

Try this:

“Totally get it, decisions like this take time. Want me to leave this with you so you can sleep on it?”

That way, your offer stays in the room, even when you leave.

And when they come back?

They’re comparing you to what you gave them, not some vague memory of a conversation.

Price Doesn’t Win the Deal. Clarity Does.

You don’t need to bump your offer $10K.

You need to show your work.

Because when a seller sees what they’re walking away with, when they feel safe, informed, and in control, they’ll say yes to your offer, even if someone else dangled a higher price.

And that’s how you double your close rate, without changing your number.