How to Avoid JV Pitfalls That Break Trust With Partners

In this guide, we’ll break down exactly why JV deals fall apart, and how to structure them, screen your partners, and protect the relationship so your next one doesn’t end in a mess.

Blogs

Nov 8, 2024

Joint ventures (JVs) are common in the real estate investing world. They’re especially appealing to newer investors who don’t have the capital, experience, or infrastructure to do a deal solo, and to more seasoned players who want to offload part of the work or scale faster by leveraging others.

But let’s be honest: most JV deals go sideways. Not just in the sense of “the numbers didn’t work out.” We’re talking about friendships destroyed, partnerships ending in ghosting, and investors swearing they’ll never JV again.

In this guide, we’ll break down exactly why JV deals fall apart, and how to structure them, screen your partners, and protect the relationship so your next one doesn’t end in a mess.

What Is a JV Deal in Real Estate?

A joint venture (JV) in real estate is when two or more parties come together to collaborate on a deal. Each party contributes something of value, whether that’s:

  • Money

  • A property or contract

  • Rehab/construction services

  • Dispo (disposition) expertise

  • Access to buyer lists or networks

  • Project management

  • Lender relationships

In theory, everyone brings their strengths to the table. But in practice, there’s often misalignment in expectations, contributions, and timing.

The #1 Killer: Lack of Clear Agreements

Most JV deals start with a handshake or a DM that ends with, “Cool, let’s partner on this.”

That’s not an agreement, it’s a misunderstanding waiting to happen.

Here’s what often gets missed:

  • Who’s actually funding what?

  • Who’s managing the project day to day?

  • Who’s covering shortfalls or unexpected expenses?

  • How are profits split (before and after fees)?

  • Who’s listed on the paperwork?

  • What happens if one person disappears?

  • What’s the timeline and exit plan?

Without clearly defining roles, one person feels like they’re doing everything, while the other thinks they’re owed 50% because “they brought the deal.”

Relationships implode when there’s no written JV agreement. Period.

The Second Killer: Unequal Risk and Workload

A good JV should feel like a true partnership, not like one person is being used.

But in many cases, here’s what happens:

  • One partner puts up all the capital and oversees the rehab

  • The other says, “I found the deal,” and disappears

  • Problems come up, and the capital partner is left holding the bag

  • The deal closes, and the inactive partner expects a big payout

This creates resentment fast.

When risk isn’t matched with reward, or workload isn’t matched with payout, trust erodes. Even if the deal technically works out, the partnership rarely survives it.

Personality Clashes: The Silent JV Killer

You can have aligned roles, a clean contract, and clear responsibilities, and still run into serious problems if your working styles don’t match.

Ask yourself:

  • Do you make decisions the same way?

  • Is one of you impulsive and the other cautious?

  • Can you have hard conversations without it becoming emotional?

  • Is one of you extremely detail-oriented and the other fly-by-night?

Many JVs fall apart not because the numbers are wrong, but because communication styles clash.

A simple disagreement about a budget, timeline, or contractor can turn personal fast if the partnership lacks emotional maturity.

The Dispo Dispute: Who Owns the Exit?

Here’s a common JV trap:

  • One person brings the deal

  • The other agrees to dispo it

  • The dispo partner posts the deal everywhere

  • Suddenly, buyers are confused, and another investor jumps in

  • Now both partners are accusing each other of “shopping the deal wrong”

Dispo responsibilities are one of the most unclear and contested roles in JV deals. That’s because:

  • It often feels like whoever brings the buyer “owns” the close

  • Buyers get spooked when they see a deal on five different sites

  • JV partners sometimes solicit buyers behind each other’s back

Unless you have clear, exclusive dispo terms, you risk tanking your own deal, or being forced to close with someone else’s buyer under messy conditions.

The “You Promised Me a Buyer” Trap

Many JV deals start with this pitch:

“Hey, I’ve got a flip locked up, and I heard you’ve got buyers. Want to split it?”

Sounds simple. But here’s what usually happens:

  • The “buyer” is actually just someone who said they might be interested

  • That buyer disappears

  • Now the contract is at risk

  • The acquisition partner blames the dispo partner for not performing

  • The dispo partner blames the acquisition partner for a bad deal

The truth is: no one controls a buyer until they’ve signed and wired money.

Don’t build your JV around maybes. Vet the buyer. Vet the deal. If neither partner can close on their own, you're gambling with trust.

Ego + Entitlement: The Emotional Timebomb

JV deals can be ticking emotional bombs when:

  • One partner thinks they’re the “real” closer

  • One person believes they brought more value than they did

  • Both partners want to be “the one who made the deal happen”

In heated negotiations, ego kills logic. And entitlement blinds people to what actually happened.

If you want to preserve the relationship, check your ego at the door. Stick to facts:

  • Who did what?

  • When?

  • What was promised?

  • What was delivered?

Forget whose name got dropped. Track what actually moved the deal forward.

What to Do BEFORE You Say Yes to a JV

Here’s your JV due diligence checklist:

1. Screen for track record

  • Have they closed deals before?

  • Do they have proof of funds or buyers?

  • What kind of deals have they done, and with who?

2. Get everything in writing

  • Use a JV agreement or operating agreement

  • Clarify profit splits, roles, fallback plans, and how disputes are handled

3. Confirm communication style

  • Do they respond on time?

  • Are they open to feedback?

  • Can they navigate conflict calmly?

4. Do a “test deal” first

  • Try a small, low-risk JV to see how you work together

  • Don’t commit to long-term deals until you’ve closed one together

How to Protect the Relationship (Even If the Deal Falls Apart)

You can have a deal fall through and still keep the partnership intact, if you handle the failure right.

Here’s how:

1. Don’t ghost

  • Keep communicating

  • Explain what’s going wrong

  • Be honest about timelines and expectations

2. Own your mistakes

  • If you dropped the ball, say it clearly

  • Nothing rebuilds trust like taking responsibility

3. Don’t badmouth them

  • The real estate world is small

  • Even if you’re frustrated, don’t trash them in public or online

4. Offer a fair exit

  • If the deal can’t move forward, offer a clean, fair way to unwind the partnership

  • Split losses fairly, return earnest money promptly, and move on

When Not to JV (Red Flags You Shouldn’t Ignore)

Don’t JV if:

  • The other person wants to stay off the paperwork

  • They refuse to sign a written agreement

  • They promise buyers without proof

  • They pressure you to move fast with no underwriting

  • They blame others for past failed deals

  • They’re emotionally volatile or overly secretive

A rushed JV is a risky JV. If you wouldn’t trust them with your money, don’t trust them with your reputation.

Real Talk: Sometimes It’s Better to Just Pay a Fee

Many JV disasters could’ve been avoided if one party had just said:

“Hey, I’ll pay you $5K if you bring a buyer.”

Instead of a 50/50 split on a $20K assignment that turns into a battle, just write a flat-fee dispo agreement.

The cleaner the structure, the fewer the fights.

Ask yourself:

  • Is this person really adding long-term value?

  • Or is this just transactional help?

  • Can I close this deal on my own if they ghost?

If it’s just a single favor, don’t JV, compensate instead.

Trust Is Earned in the Details

JV deals are not just business. They’re personal. You’re sharing risk, responsibility, and reputation.

Don’t treat them casually.

If you want to succeed in this game long-term:

  • Be the partner people want to work with

  • Get things in writing

  • Don’t overpromise

  • Protect relationships over payouts

Because at the end of the day, your ability to JV successfully is a reflection of your maturity, not just your deal flow.

Written By:

Austin Beveridge

Chief Operating Officer

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