You know the tools: Subject-to. Seller finance. Lease options. Novations. Wraps.

But the seller?

They just want to solve their problem, not get a crash course in finance.

And if you explain it wrong, even with the best intentions, you’ll lose trust faster than you can say “deed stays in your name.”

So how do you introduce creative financing to someone who’s never heard of it...
without sounding like a scammer, a slick talker, or a YouTube rabbit hole?

You make it human.

First: Don’t Lead With the Strategy

Creative financing is not what the seller cares about.

What they care about is:

• Getting out of the situation they’re in

• Getting to the next chapter

• Doing it with clarity, safety, and peace of mind

So instead of saying:

“Have you considered seller finance or a subject-to deal?”

Start with:

“There might be a way to get you the number you want, even if it doesn’t come from a traditional bank.”

Then pause. Let them lean in.

Now you’re not pitching a strategy. You’re offering a solution.

Second: Explain Outcomes First, Then Structure

Creative finance isn’t about terms. It’s about benefits.

Start with a relatable scenario:

“If we go the traditional route, you’d get a lower offer but everything moves fast, cash, done, out.

But if you’re open to a little creativity, there’s a way to get you closer to what you’re asking, without waiting for a bank or fixing up the house.”

Then anchor with this phrase:

“Here’s how that might work, just so you’re clear on it.”

Now you have permission to explain, because they asked.

Third: Use Simple Language, Not Legal Terms

Skip “subject-to,” “novation,” or “wrap mortgage” in the first conversation.

Say things like:

• “I take over the payments in your name until I refinance.”

• “You get steady monthly income instead of one big check, but no landlord headaches.”

• “I bring in a buyer, but I stay responsible for everything, it doesn’t touch your credit or cost you anything.”

• “It’s like renting the house to me short-term, while we solve the problem behind the scenes.”
  
  

The key: Make it feel like something they already understand.

(And avoid the urge to “prove” how smart or creative you are.)

Fourth: Address Their Core Fear Head-On

If a seller’s never heard of creative finance, they’re not skeptical because of the structure.

They’re skeptical because they don’t want to get burned.

So say something like:

“You’re right to ask questions, this isn’t how most people buy houses. That’s why I put everything in writing, go through it line by line, and only move forward if you’re 100% comfortable.”

Then add:

“You’re not handing over the keys blindly. You’re protected every step of the way.”

Safety first. Every time.

Fifth: Offer Social Proof Without Bragging

They don’t need your portfolio. They need reassurance.

Try:

“We’ve helped a few folks in similar situations, like one seller who needed more than a cash offer, but couldn’t afford to sit on the market for 3 months.”

Or:

“A lot of folks don’t know these options exist, but once they understand them, they love how flexible they are.”

Stories build trust. Not stats.

Bonus: Let Goliath Help You Match the Right Strategy to the Right Seller

Goliath’s lead scoring and seller motivation tools let you:

• Tag leads as “Creative Possible” or “Needs Premium Price”

• Track seller openness to terms over time

• Automate follow-ups based on seller readiness

• Surface deal structures that fit both your ROI and the seller’s goals

So you’re not just pitching creative finance, you’re aligning it to real needs.

And when you do that, it’s not “creative.” It’s exactly what the seller wants, they just didn’t know it yet.

Creative Finance Isn’t Complicated. It’s Customized.

You don’t need a whiteboard and a marker.

You need:

• Empathy

• Simple language

• Clear outcomes

• Seller safety

• And timing that respects their readiness

So when the moment’s right, and you hear…

“I like the sound of that. How does it actually work?”

You’ll know exactly what to say. Because you’re not explaining finance. You’re offering freedom.